10 million cycle rickshaw drivers in India work in difficult conditions for minimal pay. They must also spend a big chunk of their income paying expensive rickshaw rental fees. The alternative, auto-rickshaws, are also expensive for drivers to rent, and although the work is less physically demanding, they are polluting and noisy due to their diesel and petrol engines. Many women in socially conservative communities have been blocked from driving rickshaws, leaving them with few opportunities for employment other than domestic work.

Social enterprise SMV Green aims to eliminate the drudgery of cycle rickshaw work by helping drivers switch to electric rickshaws (e-rickshaws). It provides a ‘one-stop-shop’ for drivers that covers financing, vehicle supply, licensing and permits, money management training, road safety training, and after-sales service.